Bilingual LatAm Content SpecialistES · EN

Christian Rivas — Bilingual LatAm Content Specialist

Bilingual content built for the scroll — in the details. I turn fandom energy, Mexico-City pop culture and obsessive craft into short-form that travels across borders.

10+ years across M+C Saatchi, KTBO, VMLY&R. 108K+ likes on @isjustchrisray.

See the work Let's talk

Based in CDMX

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01 / About

Bilingual, fandom-fluent,
obsessive about the cut.

Digital Marketer. Gothic K-Poper. Cookie Monster. The chaos is in the details.

"Experienced on creation of bilingual content for social media in all Latin America, adapting the messages for each country, liquidity of trendy ideas, collaborative work through distance with other regions and influencer content."
— from her LinkedIn

I'm Chris — a content specialist who's spent the last decade inside Mexico City's agency scene (M+C Saatchi, KTBO, VMLY&R) building social-first work for brands trying to talk to the whole region without sounding like a translation. Bilingual ES/EN, country-aware, and unwilling to ship anything that hasn't earned its place on someone's feed.

Off the clock, I run @isjustchrisray — 7.4K followers, 108K+ likes, creating viral edits and diving deep into pop culture micro-stories with the kind of 90s-kid humor that lands because it's specific.

Based in

Mexico City · remote across LatAm

Open to

Agency roles · LatAm brand work · Creator partnerships

02 / Experience

10+ years.
The receipts.

Agency-trained, region-tested. From early community management to content ownership at one of the world's biggest creative networks.

Trusted byM+C SaatchiKTBOVMLY&RSCLBits

May 2024 — Present
Content Creator Specialist
M+C Saatchi Group MX
Concepting and producing high-impact, social-first content tailored for LatAm audiences. I drive the creative workflow and cross-team communication needed to execute 11+ national product launches, translating corporate briefs into platform-native video formats like TikTok and Reels that maximize organic engagement.
Mar 2018 — May 2024
Content & Publishing Specialist
KTBO / Globant GUT
Six years owning end-to-end content strategy and production for major global accounts. Led high-energy, on-site digital coverage for festivals like Corona Capital and Bahidorá, while designing strategic influencer marketing briefs for top-tier talent. From scripts and shoots to day-to-day ops, kept work shipping for Toyota, Cerveza Victoria, Pacífico, and Kellogg's.
Jun 2017 — Feb 2018
Senior Community Manager
VMLY&R
Steered real-time engagement and senior community management at one of the world's largest agency networks. Specialized in crafting unique brand voices, fine-tuning tone, and writing high-retention copy for accounts speaking directly to audiences across the region.
Aug 2014 — Jun 2017
Community Manager
SCLBits
Cut my teeth on the fast-paced social media beat, building community foundations and handling live moderation for heavyweights like Aeroméxico and Ticketmaster. Where I mastered agile creation and learned the art of writing like a human at scale.